#CHOOSEKINDNESS

Helping children understand differences on the inside.

The Kindness Crew Assembly Challenge is a free 15-minute animated PSHE lesson that helps primary school pupils understand differences such as ADHD, dyslexia and hearing loss — and how to be empathetic, curious and kind friends.

• Free for schools
• No teacher preparation required
• Designed for primary school pupils
• Supports PSHE / RSHE

The Kindness Crew isn’t about telling children how to behave.

It’s about helping them understand each other.

It’s not about labels, explanations, or singling anyone out.

It’s about curiosity instead of assumptions.

It doesn’t ask children to feel sorry for anyone.

It invites them to notice, to listen, and to choose kindness — every day.

Because when children learn early that everyone experiences the world differently,

kindness stops being a rule…

and becomes part of who they are.

What is The Kindness Crew?

The Kindness Crew is a short animated lesson designed for primary schools.

Through storytelling and simple reflection activities, pupils learn that some differences are “on the inside” — and how kindness, curiosity and respect help everyone feel included.

The Kindness Crew isn’t about telling children how to behave.

It’s about helping them understand each other.

It’s not about labels, explanations, or singling anyone out.

It’s about curiosity instead of assumptions.

It doesn’t ask children to feel sorry for anyone.

It invites them to notice, to listen, and to choose kindness — every day.

Because when children learn early that everyone experiences the world differently, kindness stops being a rule…

and becomes part of who they are.

The Kindness Crew is ALWAYS free to download and run in schools

The Kindness Crew: Assembly Challenge is available to download and run NOW!

The Kindness Crew: Classroom Challenge will be available to download from August/September 2026

How the Assembly Challenge works

Total time: 15 minutes

• Watch the "plug and play" animation lesson (10 minutes)
• Includes some reflective questions
• Invite pupils to think about how they can be kind friends

Why Schools use it

• Helps children understand hidden differences
• Supports empathy and emotional intelligence
• Encourages respectful behaviour between pupils
• Supports PSHE and wellbeing outcomes

Learning Outcomes

Pupils begin to understand:

• That some differences are not visible
• Why curiosity and kindness matter
• How their behaviour affects others

Who is it for?

Designed for primary school pupils aged 5–10, with strongest engagement in younger year groups (YR-Y4)